DATE: 01/18/2012
New research from IBM highlights InnoCentive's partnership with The Economist as an example of "businesses using collective intelligence to speed up company growth, improve efficiency, enhance products and services, and strengthen the employee environment." According to The Economist's Justin Hendrix, “The quality and the volume of [responses] we got back were just extraordinary. In each of the cases so far, we’ve had very high quality responses. People take the InnoCentive process seriously, and respond accordingly,”