With people and companies tightening their belts in tough economic times, charities are often the first to suffer. An article in today’s Washington Times highlights one charity’s innovative solution to declining traffic on their donation site. Heather Paul, president of the DC-based SOS Children’s Villages, which runs villages for orphaned and abandoned children in the United States and 169 other countries, and her staff devised a plan. They announced a contest to see who could produce the best video advertisement for their cause. The result: traffic on their Web site tripled and donations doubled in just a few short weeks. SOS even increased the number of subscribers to its electronic newsletter by 10 percent. Can you think of other ways for organizations like this to sustain or even increase donations in times like these? Let us know in the comments.
You can watch the winning video and the finalists here.