The Management and Measurement of Innovation – Q&A with Chris Andrews of Forrester Research

Last week, InnoCentive hosted a webinar with Chris Andrews, Senior Analyst at Forrester Research, Inc., called Improving The Management and Measurement of Innovation. We had more than 300 attendees for this session, and, during the Q&A, many more questions than Chris could answer. Chris has kindly provided responses to the questions that he didn’t have time to answer on the call.
Q&A Session for Improving the Management and Measurement of Innovation, by Chris Andrews, Forrester Research
Some at my company have talked about “incremental innovation.” Sounds like an oxymoron to me … a euphemism for process improvement. Am I being too cynical?
I think you have a good point, but the ability to create incremental innovation is actually an important part of business life. Not all of us can hit home runs every day we go to work, so sometimes we have to be happy to hit singles and doubles – things that create innovation within our companies and for our clients that don’t necessarily re-invent our business. We can see countless examples of innovations, particularly in the consumer product space, that have substantially improved upon old products without fundamentally changing their value.
I think your point highlights something important: there’s a pretty fine line between business-as-usual product improvements and real innovation, and it’s important not to confuse the two.



