I am very excited to share with you this video interview between InnoCentive CTO David Ritter and Bill Laberis, Editorial Director and Social Media Manager, Custom Solutions Group, IDG. This discussion focuses on the important role that CIOs and other IT leaders should play in the implementation of a company’s innovation strategy.
In the interview, David talks about how investing in collaboration tools, social networks and idea management platforms is usually insufficient to truly improve innovation. Disjointed efforts usually elicit no tangible results, and often create information noise – indecipherable data – making it difficult to aggregate, rationalize and analyze. Instead he argues for a Challenge-driven innovation approach that will complement existing strategies and investments in social networking and collaboration.
This program is filled with insightful learnings, experiences and best practices that you can use right away! Have a look!