Innocentive

Global Agreement Expands SAP Ecosystem With Addition of Online Marketplace as Forum for Global Community Co-Innovation

SAP NetWeaver® Fund Makes Strategic Investment to Support Community Growth at InnoCentive

LAS VEGAS — Sept. 9, 2008 — Further enhancing the value of the SAP ecosystem for customers and partners, SAP AG (NYSE: SAP) today announced a global agreement with and SAP NetWeaver® Fund investment in InnoCentive, Inc., a global online open innovation marketplace. The addition of InnoCentive to the SAP ecosystem further fosters co-innovation by providing a global platform in which solution-providers are financially rewarded for offering solutions to complex business challenges. As part of the agreement, InnoCentive has created the SAP technology and innovation pavilion to provide SAP community members, as well as the diverse InnoCentive Solver network, the opportunity to address SAP-specific and broader technology and IT-oriented challenges. Kicking off the partnership, SAP has issued three challenges in the technology and innovation pavilion, with a challenge reward value totaling $25,000. SAP also announced that the SAP NetWeaver Fund has made an investment in InnoCentive to support the company scaling to meet increased activities and added community members. The announcement was made at SAP® TechEd 2008, being held in Las Vegas, Nevada, Sept. 8–12.

Launched in 2001, InnoCentive is a global open innovation marketplace, where individuals in all industries, regions and business areas collaborate to deliver breakthrough solutions for organizations driven by research and development (R&D). InnoCentive Seekers, who collectively spend billions of dollars on R&D, submit complex problems to the InnoCentive Marketplace, where more than 160,000 engineers, scientists, inventors, business people and research organizations in more than 175 countries are invited to solve them. Solvers who deliver the most innovative solutions receive financial awards.

SAP Customers, Partners and Community Members Benefit From the InnoCentive Cooperation
Demonstrating the power of the InnoCentive community and SAP communities combined, SAP and InnoCentive today kicked off the relationship with three introductory challenges. With a total combined reward of $25,000 the challenge topics address a range of areas, including examples of the use of social networking in enterprise applications, unified heterogeneous web server error handling, and the creation of a video regarding the benefits of community networks such as the SAP Developer Network or SAP’s Business Process Expert community.

A robust ecosystem of talent including partners, customers and employees creates a fertile atmosphere for co-innovation. This co-innovation benefits customers, as well as SAP, with the ability to drive the creation of business solutions that help companies to become best-run businesses and leaders in their industry, work better with trading partners and better meet the demands of their customers. With more than 1.3 million members already collaborating and co-innovating via engagement in the SAP Community Network, including SAP Developer Network and SAP Business Process Expert community, the addition of InnoCentive as another forum for sharing, learning and co-innovation provides companies access to a broader pool of ideas and solutions for their business issues.

“We are excited to announce this global agreement with SAP,” said Dwayne Spradlin, CEO, InnoCentive, Inc. “They are a leader in innovation, and this marks an important milestone for us as we expand our expertise in computer science and IT. We are confident that this collaboration will add value to both our Solver community and our Seeker clients, as well as to the SAP community. By bringing InnoCentive to the SAP Communities of Innovation, we’re raising the bar on how enterprise organizations leverage and contribute to open innovation via the Web.”

SAP NetWeaver Fund Fosters Future Development
In addition to the cooperation agreement, the SAP NetWeaver Fund has made a strategic investment in InnoCentive to support its scaling to meet increased activity. Created to fuel innovation within the SAP ecosystem, the SAP NetWeaver Fund made the investment in InnoCentive to enable additional development and enhancements of the company’s community. Terms of the investment were not released.

“Identifying new opportunities to foster collaborative innovation is a cornerstone of SAP’s ecosystem strategy,” said Zia Yusuf, executive vice president, Global Ecosystem and Partner Group, SAP. “As we look to push the envelope on new forms of collaboration, bringing the InnoCentive marketplace to our communities marks a new era in how SAP, customers, partners and the community at large can come together to innovate and solve real business challenges. InnoCentive brings the best of web 2.0 to the enterprise, and the addition of the company to our distinguished list of SAP NetWeaver Fund investment recipients demonstrates SAP’s commitment to delivering on its customer-focused ecosystem strategy. We look forward to working with InnoCentive to continue to deliver on the customer-focused value to the SAP community.”

SAP® TechEd 2008 in Las Vegas, Berlin, Shanghai and Bangalore
More than 16,000 SAP customers, partners and technical experts are convening at SAP® TechEd 2008 to learn how to transform existing business processes and IT landscapes and take advantage of the power and flexibility of service-oriented architecture. Celebrating its 12th anniversary, SAP’s largest ecosystem education event of the year offers more than 1,000 hours of lecture-driven and hands-on sessions. SAP TechEd 2008 is being held in Las Vegas on September 8–12, Berlin on October 14–16, Shanghai on November 5–6 and Bangalore on November 12–14. For more information, please visit www.sapteched.com.

Note to editors:
Webcasts, announcements, keynote presentations and podcasts from SAP TechEd 2008 Las Vegas will be available in the event’s virtual newsroom at http://www.sapteched.com/usa/news. To view video stories on diverse topics, visit www.sap-tv.com. From this newly launched site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. No registration is required. To preview and request broadcast-standard video digitally or by tape, log on to www.thenewsmarket.com/sap, where registration and video is free to the media.

About the SAP NetWeaver Fund
The SAP NetWeaver Fund was established in May 2006 and focuses on strategic investments in select companies that are committed to the SAP ecosystem and are building innovative solutions based on the SAP NetWeaver technology platform. Opening up the platform to encourage development and co-innovation has been a key driver for SAP in recent years, and the formation of the SAP NetWeaver Fund represents yet another investment in SAP’s growing ecosystem. Financed out of SAP’s corporate development funds, the $125 million SAP NetWeaver Fund complements the efforts of SAP’s venture arm, SAP Ventures.

About InnoCentive
Founded in 2001, InnoCentive built the first global web community for open innovation, enabling scientists, engineers, professionals and entrepreneurs to collaborate to deliver breakthrough solutions for innovative R&D-driven organizations. InnoCentive Seekers, who collectively spend billions of dollars on R&D, submit Challenges to the InnoCentive Marketplace where more than 160,000+ engineers, scientists, inventors, business people, and research organizations in more than 175 countries are invited to solve them. Solvers who deliver the most innovative solutions receive financial awards ranging up to US$1,000,000. InnoCentive’s Seekers include commercial, government and non-profit organizations such as Procter & Gamble, Pendulum, Eli Lilly and Company, Janssen, Solvay, GlobalGiving and The Rockefeller Foundation.

For more information on InnoCentive:
Liz Moise, (978) 482-3300, press@innocentive.com

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 75,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit www.sap.com)

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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