Hollywood Model Could Create New Stars in R&D: Alice Schroeder

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June 29, 2011
An in-depth analysis of the benefits and challenges of open innovation, with InnoCentive profiled as the industry leader. Special attention is paid to InnoCentive's secret weapon for combatting the cultural resistance that organizations may have to this change - InnoCentive@Work, which can be a way to help employees get comfortable with the process.