Improving the Management and Measurement of Innovation
Speaker: Chris Andrews, Senior Analyst at Forrester Research, Inc.
Organization: InnoCentive & Forrester Research, Inc.
Discover the innovation management and measurement challenges that organizations face today, and the factors that lead to success. Join Chris Andrews, Senior Analyst at Forrester Research, Inc., as he discusses not only why innovation is essential to the health of your organization, but also:
- How to measure your innovation efforts based on your objectives.
- Why the management and measurement of innovation is still so elusive.
- What innovation means today.