“Many people talk about how work is changing, but Alpheus Bingham and Dwayne Spradlin have actually lived it. This fascinating report from the front lines of open innovation is filled with deep insights for all organizations.”
–Thomas Malone, MIT Sloan School of Management and Author of The Future of Work
The Open Innovation Marketplace
The Open Innovation Marketplace, published in the Spring of 2011, introduces groundbreaking strategies and models for leveraging the world’s best innovation sources to drive far more value from new products, services, and business models – and do it with far less risk. Drawing on their experience building InnoCentive, authors Alph Bingham and Dwayne Spradlin show how to dramatically increase the flow of high-value innovations your organization can discover—and deliver.
Through detailed case studies,from leading innovators such as Procter & Gamble, Eli Lilly, and NASA, Bingham and Spradlin demonstrate open innovation at work in pharmaceuticals, consumer products, software, aeronautics, and beyond. They show how to construct Challenges that focus innovation on critical business needs, can attract breakthrough strategies and solutions, and how to transform your enterprise to do it over and over again.
Chapter 6 of The Open Innovation Marketplace is now available for download. In addition, Chapter 3 will remain available for a limited time. Click the links below to begin downloading.
InnoCentive Founder Alph Bingham talks about the InnoCentive Solver network and the principles behind Challenge Driven Innovation. The NASA Solar Flare Challenge is highlighted.
InnoCentive Strategic Advisory Board member and former CEO Dwayne Spradlin talks about the cultural change required of organizations in order to be truly open in their innovation efforts.