Popular Science Magazine and InnoCentive Announce Partnership to Advance Innovation in Technology, Science and Engineering
New York, NY (April 20, 2011)—Popular Science magazine and InnoCentive, the global leader in Challenge Driven Innovation, have announced a partnership to facilitate open innovation and greater collaboration in solving Challenges in technology, science and engineering.
The core of the Popular Science-InnoCentive Challenge Program is an online “Pavilion”—a forum to be co-hosted on PopSci.com and InnoCentive.com—where corporations, nonprofits and government agencies post pressing Challenges facing their business or industry and offer financial rewards for solutions. Creative problem solvers from all over the world are invited to access the information and tackle the Challenges.
This method of open innovation, which harnesses the power of crowdsourcing and a global network of thinkers to solve a problem, has fueled progress in areas ranging from oil spill recovery and energy solutions for rural Africa to improved treatments for tuberculosis and biomarkers for deadly diseases.
The Popular Science Pavilion will host an exclusive set of Challenges in a variety of scientific disciplines, posted by corporations, government agencies and nonprofit organizations. The magazine will also devise its own Challenges, the first of which will launch in May when the Pavilion goes live.
“Popular Science readers are intensely curious and passionate about the future, and this is an extraordinary opportunity for them to have a hand in shaping it,” said Mark Jannot, Editor-in-Chief of Popular Science. “Some of the most ingenious solutions to scientific hurdles have come from those outside the field, and we’re thrilled to join with InnoCentive to bring that spirit of innovation and creativity to our audience.”
InnoCentive’s platform brings together cloud-based technology, expert services, and a global network of over 250,000 problem solvers to develop innovative solutions to Challenges submitted by a broad range of organizations. Popular Science, with a monthly readership of more than 7 million, is the world’s largest science and technology magazine.
“Popular Science is one of the most well-known and well respected publications for science enthusiasts, and with this partnership we hope to bring Challenge Driven Innovation to their diverse and creative audience,” said Dwayne Spradlin, CEO of InnoCentive. “We are looking forward to seeing the results of our Challenge Program and combined communities on solving global problems that matter most.”
About Popular ScienceFounded in 1872, Popular Science (www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers “The Future Now,” reporting on the intersection of science and everyday life with an eye toward what’s new and why it matters. Our readers believe that the future is going to be better, and Popular Science gives them the tools and information to improve their technology and their world. Popular Science was the winner of the 2004 National Magazine Award for General Excellence. Popular Science is published by the Bonnier Corporation, one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events. Popular Science is part of the PopSci Media Group, which includes sister publications and Web sites PopSci Genius Guide, Science Illustrated, Popular Photography, American Photo, Sound & Vision, popsci.com, popphoto.com, soundandvisionmag.com and instructables.com.
InnoCentive is the global leader in Challenge Driven Innovation that bridges the gap between great ideas and actual solutions to drive measureable results. Recognized as an open innovation and crowdsourcing pioneer, InnoCentive’s proven methodology, expanding global network of creative and passionate problem solvers, and cloud-based technology platform enable organizations to tap all potential sources of innovation – employees, customers, partners, and InnoCentive’s unmatched Global Solver Community – to accelerate their pace of innovation and evolve into true Challenge Driven Enterprises. Leading commercial, public sector, and non-profit organizations such as Eli Lilly, Medtronic, NASA, nature.com, Procter & Gamble, Roche, Rockefeller Foundation, and The Economist partner with InnoCentive to help them solve their most pressing problems and challenges. For more information, visit www.innocentive.com.
Hallie Kapner, Popular Science
halliekapner [at] gmail [dot] com
Connie French, InnoCentive
cfrench [at] innocentive [dot] com