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Challenge Unique Packaging of a Craft (Microbrew) Beer
Unique Packaging of a Craft (Microbrew) Beer
STATUS: Awarded
Active Solvers: 611
Posted: Aug 31 2011
Challenge ID: 9932639
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We would like ideas for a unique way to package and differentiate a new craft (microbrew) beer.

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.



We would like ideas for a unique way to package and differentiate a new craft (microbrew) beer. Unique features would include, but are not limited to:

  • Container shape and size
  • Opening/Closure design
  • Container Texture
  • Carrier Design (e.g. 2 pack, 4 pack, 6 pack)

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award. The award will be paid to the best submission as solely determined by the Seeker. The total payout will be $5000. The Seeker can pay out more awards at their descretion.
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.


What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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