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Challenge Medical Device Market Access Models for India
Medical Device Market Access Models for India
STATUS: Awarded
Active Solvers: 284
Posted: Sep 27 2011
Challenge ID: 9932660
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How can commercial medical devices be made available to large segments of the rural population in India?  The Seeker is looking for business models based on proven examples that will enable high-value technologies to be marketed to both low- and mid-income Indian individuals and communities. The scope of the challenge is broad and a wide range of strategies are welcomed.

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.



Although many people living in industrialized areas of India are experiencing increases in quality of life & life expectancy, the bulk of the Indian population remain in rural areas and are still unable to access high-quality medical care and devices. It is important to note that these communities are the ones most in need of medical devices that will help to monitor and manage diseases. 

While the clear goal is to identify existing business models that have been applied to “medical” products (pharmaceuticals, diagnostics, medical devices, etc) in order to allow them to meet the unique and challenging financial conditions for rural India, examples from outside the medical field are welcome, as long as they have the potential to be applied to  medical products  More details are available in the detailed challenge description. 

The Seeker requires coherent descriptions of proven models (e.g., models which have demonstrated commercial success) used to access low and middle income consumers in  that could be applied to medical devices in India.  Business models which have been applied to products outside the medical field, but for which the solver could describe a specific embodiment related to a medical product, are welcome as well. 

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $10,000, with at least one award being no smaller than $5,000 and no award being smaller than $1,000. 
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.

What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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