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Challenge What Disruptive Innovations Does Pharma Need To Discover Tomorrow’s Drugs?
What Disruptive Innovations Does Pharma Need To Discover Tomorrow’s Drugs?
STATUS: Awarded
Active Solvers: 357
Posted: Sep 14 2012
Challenge ID: 9932826
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“Science consistently produces a new crop of miraculous truths and dazzling devices every year!” - Kary Mullis, Innovator of the Polymerase Chain Reaction

Unfortunately, most of them are not game-changers. The Polymerase Chain Reaction (PCR) was and it heralded the beginning of the genomic revolution. This Challenge is your chance to outline the game changing innovations that the pharma industry needs to adopt. You don’t need to invent the solution; you just need to clearly describe what is already out there that has the potential to become ‘the next big thing’ that will help make the Pharma industry more productive in finding the drugs of tomorrow.

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.


The pharmaceutical industry develops drugs to cure and ameliorate diseases. R&D productivity has gone down in the last decades, and while R&D spending has increased, the number of new drugs brought to market per year has stayed constant.. It is becoming increasingly clear that pharmaceutical companies need to change the ways in which they discover, develop, test and market new drugs.

What are the ‘game changing’ innovations that the pharma industry needs to adopt in order to continue delivering therapies that improve lives? Your ideas and opinions are requested. You do not need to be a pharmaceutical industry expert – it is highly likely that insights from other industries and patients are extremely valid.

More details and a list of specific hurdles faced across the pharma industry are included in the detailed challenge description.

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $5,000, with at least one award being no smaller than $3,000 and no award being smaller than $1,000.
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.

What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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