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The Economist/Qualcomm Challenge: Pictures of Tomorrow

TAGS: Ideation
STATUS: Awarded
POSTED: Sep 05 2011
SOURCE: InnoCentive

Is there an urgent problem in your local community that you think can be solved in 2012?  Submit a compelling photo or video taken on a mobile device that captures a solvable problem or need.

Help make the world a better place in 2012.

Challenge ID: 9932925
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Challenge Overview

The Economist and Qualcomm are teaming up to connect millions of readers and concerned world citizens at The World in 2012 Festival in New York City.  Solvers must submit:

  • a photo or video (no longer than 30 seconds)
  • and a brief description (no more than 250 words)

Pre-submissions may be made directly from a mobile device by emailing a photo/video and text description directly to  

The description must tell how the image illustrates an immediate problem or opportunity to fix something in your local community in the year 2012.  Submissions must highlight specific and immediate needs where an individual can make a big difference in the coming year.

This Challenge has a guaranteed award for at least one submission, to include $1000 USD, travel, and accommodations (for the winner and a guest) and a speaking opportunity on the main stage on December 3, 2011 at The Economist's World in 2012 Festival in New York City.

This is an Ideation Challenge, which has the following features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by Qualcomm and The Economist. The winner will receive $1000 USD, plus travel and accommodations (for the winner and a guest), and registration for the “World in 2012” event in New York City on December 1-3, 2011.  In addition, the winner will receive valuable exposure as a speaker on-stage at the event, on December 3, 2011.
  • Finalists must be available for phone interviews on November 11, 2011.  If a Solver is initially selected as a finalist but cannot be available for a phone interview on November 11, then this Solver may be replaced with another finalist.
  • Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by uploading a submission, Solvers grant to Qualcomm and The Economist a royalty-free, perpetual, and non-exclusive license to use any information or media included in the submission.
  • Employees of Qualcomm or The Economist and their immediate family are ineligible to win this Challenge.

After the Challenge deadline, Qualcomm and The Economist will review submissions and select finalists.  Finalists will be interviewed by phone, and a winner will be selected.  No detailed evaluation of individual submissions will be provided.   

Email pre-submissions and submissions through will receive equal consideration. After making an email pre-submission, you will be notified if you are eligible to become a finalist.  All finalists must agree to the terms of this Challenge and upload a final submission at  By sending an email pre-submission, you grant to The Economist and Qualcomm a royalty-free, perpetual, and non-exclusive license to use any information or media included in the pre-submission.


What is InnoCentive?

InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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