Please note that the details of this Challenge are no longer open. This challenge is awarded and is no longer accepting new submissions. You can:
Challenge AARP Foundation/InnoCentive : Drive to End Hunger – Sustainable Solutions
AARP Foundation/InnoCentive : Drive to End Hunger – Sustainable Solutions
STATUS: Awarded
Active Solvers: 519
Posted: Jul 23 2012
Challenge ID: 9933095
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AARP Foundation, in collaboration with InnoCentive, is soliciting ideas to combat hunger in the aging population in the United States. In 2009, nearly 9 million older adults (50 and older) experienced food insecurity or did not know where their next meal was coming from. The number of food insecure older adults has been steadily increasing since 2007. Ideas or programs should focus on long-term, self-sustaining solutions that prevent/reduce food insecurity for older adults. 

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.


This Challenge is part of the AARP Foundation-InnoCentive collaboration which seeks to combat hunger in the aging population in the United States. Ideas or programs should focus on long- term, self-sustaining solutions that prevent/reduce food insecurity for older adults without the need for continuous funding from 3rd party providers. The solutions can be existing programs or new ideas that have not yet been implemented.  

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $10,000, with at least one award being no smaller than $5,000 and no award being smaller than $1,000. 
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solver grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided

About the Seeker:

AARP Foundation wants to win back opportunity for those now in crisis, so millions of struggling low-income Americans 50 and older can regain their foothold, move from a state of vulnerability to stability, and continue to serve as anchors for their families and communities.

The Foundation helps struggling older adults and seniors by being a force for change on the most serious issues they face today. We provide:

Direct Assistance
Working with local groups, government and national organizations, and corporations, the Foundation creates and supports solutions that help older people meet life's essentials: food, housing, income and personal connection.

Legal Advocacy
We stand up for mature individuals in the courts.  AARP Foundation Litigation advocates on behalf of older Americans, protecting their legal rights in critical retirement, health, long-term care and consumer issues.

Raising Awareness
We work to increase awareness among individuals and thought leaders about the critical issues low-income older Americans face today, including research into causes and longtime solutions for these problems.

What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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InnoCentive Trust Partners