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Challenge Vegetarian Gelatin Substitute for Jellies & Marshmallows
Vegetarian Gelatin Substitute for Jellies & Marshmallows
STATUS: Awarded
Active Solvers: 148
Posted: Nov 26 2012
Challenge ID: 9933135
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Food grade materials, or formulations thereof, are required that replicate the physical properties of gelatin. Ingredients or starting materials of animal origin are not in scope for this challenge. Of special interest is gelatin replacements that may be used to form jelly or marshmallow-like foods. 

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.


There are many substances that may be used as alternatives to gelatin and some of these are of non-animal derivation. However, none of the alternatives known to the Seeker has a directly comparable long bite, aeration, volume increase and density of the mass required to make jellies and marshmallows. 

This challenge requests proposals describing food grade materials or formulations that can be used to replace gelatin and that are not derived from animal sources. A broad range of expertise are valued, from home cooks through to formulation scientists, polymer chemists and material scientists. 

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $10,000, with at least one award being no smaller than $5,000 and no award being smaller than $1,000. 
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.



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An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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