How can beverage containers be made so that they keep beverages cold longer but also give the sensory perception of cold to the user?
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
On a hot day, there is nothing quite as refreshing as enjoying a cold beverage – consumers derive enjoyment from not only the mouth feel of the cold beverage, but also from the perception that comes from holding or touching a cold container.
The Seeker wishes to understand how standard beverage containers – either aluminium cans or bottle made of glass or PET – may be improved to keep beverages cold for longer, yet still give the consumer tactile feedback that the beverage is cold.
This is an Ideation Challenge, which has the following unique features:
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.