The Economist (the Seeker for this Challenge) and Nielsen (the Knowledge Partner for this Challenge) are challenging Solvers to review data, generate insightful conclusions with broad implications, and present a compelling visual presentation of the most interesting ideas from it. The sources of information for this Challenge are global research, provided by Nielsen, reflecting consumer behavior.
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on 15-Oct-2012. Late submissions will not be considered.
The Economist and Nielsen are challenging Solvers to review data, generate insightful conclusions with broad implications, and present a compelling visual presentation of the most interesting ideas.
The sources of information for this Challenge are global research, provided by Nielsen, reflecting consumer behavior, including the 2012 Global Consumer Confidence survey and the 2012 Global AdView Pulse report.
This is a special Ideation Challenge, which has the following unique features:
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.
Eligibility and exclusions: The Economist - Nielsen Data Visualization Challenge ("Challenge") IS OPEN TO MEMBERS OF THE GENERAL PUBLIC, WHO REGISTER AS AN INNOCENTIVE SOLVER ON THE INNOCENTIVE WEBSITE. RESIDENTS OF CUBA, IRAN, SYRIA, NORTH KOREA, SUDAN, MYANMAR, OR OTHER INDIVIDUALS RESTRICTED BY U.S. EXPORT CONTROLS AND SANCTIONS ARE NOT ELIGIBLE TO ENTER. CHALLENGE IS VOID IN ANY OTHER NATION, STATE OR PROVINCE WHERE PROHIBITED OR RESTRICTED BY U.S. OR LOCAL LAW. The Seeker reserves the right, at any time, to verify eligibility requirements, in any manner it deems appropriate. Challenge is subject to applicable state, federal and local laws and regulations. Solvers must be at least 18 years of age as of the date of entry. Employees, officers and directors, including members of their immediate families (parent, child, sibling, or spouse of each of the foregoing) or their households, and affiliates of The Nielsen Company (US) LLC (“Knowledge Sponsor”) and The Economist Intelligence Unit, NA, Inc. ("Seeker"), and InnoCentive, and their respective subsidiaries, affiliates and agents, are not eligible to enter.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.