Ideas and concepts are required that will help promote word of mouth recommendations to help people move from on-demand products that address an existing problem to longer acting preventative products. Concepts and ideas based on expertise in almost any industry are relevant and applicable to this challenge!
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
Word of mouth is the most influential information channel when persuading individuals to considering changing their purchasing behavior. The Seeker wishes to gain new ideas for how to use word of mouth to encourage frequent heartburn sufferers to try a preventative over-the counter medication. You don’t have to understand heartburn or the medication – the Seeker feels that expertise from multiple industries and functions can be applied to this problem.
Details regarding the type of tactics in focus, and the specific objections potential consumers have expresses, are included in the detailed challenge description.
This is an Ideation Challenge, which has the following unique features:
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s).All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.