The Seeker requires proposals that describe a simple method of communicating a blood-pressure self-assessment and best practices for product use in the self-treatment of high blood pressure. The Solution needs to be clear, easy to follow, and fit on the outside of a drug package. The answer is not to simply condense the available information provided within the challenge, but to devise a way of presenting the information in a way that will allow an intuitive understanding by a broad range of consumers. Thinking outside of the box, innovative product packaging designs are likely to be part of the Solution.
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
The Seeker is a provider of high-blood pressure medication and requires a way of communicating best practices to consumers. Key issues messages to be communicated to the customer include:
The challenge details describe this guidance information in detail. The solution must enable this information to be communicated directly from the healthcare product packaging. A combination of innovative communication concepts & enhanced product packaging is likely to provide the solution.
This is an Ideation Challenge, which has the following unique features:
The Solvers are not required to transfer exclusive intellectual property rights to the Seeker. Rather, by submitting a proposal, the Solvers grants to the Seeker and its affiliated companies a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.