Please note that the details of this Challenge are no longer open. This challenge is awarded and is no longer accepting new submissions. You can:
Challenge High Blood Pressure Self-Management on a Box
High Blood Pressure Self-Management on a Box
STATUS: Awarded
Active Solvers: 345
Posted: Nov 05 2013
Challenge ID: 9933458
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The Seeker requires proposals that describe a simple method of communicating a blood-pressure self-assessment and best practices for product use in the self-treatment of high blood pressure.  The Solution needs to be clear, easy to follow, and fit on the outside of a drug package.  The answer is not to simply condense the available information provided within the challenge, but to devise a way of presenting the information in a way that will allow an intuitive understanding by a broad range of consumers.  Thinking outside of the box, innovative product packaging designs are likely to be part of the Solution.

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.



The Seeker is a provider of high-blood pressure medication and requires a way of communicating best practices to consumers.  Key issues messages to be communicated to the customer include:

  1. How to determine if they need this medication (self-assessment)?
  2. How to measure blood pressure?
  3. How to use this product and manage their disease over time?

The challenge details describe this guidance information in detail.  The solution must enable this information to be communicated directly from the healthcare product packaging.  A combination of innovative communication concepts & enhanced product packaging is likely to provide the solution.

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $10,000, with at least one award being no smaller than $4,000 and no award being smaller than $1,000.

The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker and its affiliated companies a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.


What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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