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Challenge Afraid to Talk About Death? Solutions to Engage People in Care Planning!
Afraid to Talk About Death? Solutions to Engage People in Care Planning!
STATUS: Awarded
Active Solvers: 493
Posted: Nov 08 2013
Challenge ID: 9933483
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We spend large part of our life planning and working toward the things we want to achieve, but very few of us spend enough time planning for the inevitable consequence of life – death!

Adequate planning for our last days helps ensure we and our loved ones can enjoy the rest of our lives and eventually the benefits of all our achievements and can also ease the stress for them and us when we pass on.

How can people be convinced to begin planning for end of life earlier and more effectively?

This is an Ideation Challenge with a guaranteed award for at least one submitted solution. This Challenge is sponsored by the Institute of Global Health Innovation at Imperial College London.


Nobody enjoys thinking about their death and its impact on those around us. In addition, many of us go through phases in our life when we actively refuse to acknowledge our own mortality. The comedian George Burns captured this attitude when he said I don't believe in dying. It's been done. I'm working on a new exit. Besides, I can't die now - I'm booked!’

Death rarely comes in a form we expect and often comes as a very unpleasant surprise. Failing to prepare for the unexpected can cause stress and suffering for us and those we love. The benefits of adequate end of life planning can be huge for all concerned.

How can these benefits be best communicated and people helped to make the myriad of decisions and plans that will make the end of our life easier to bear for us and those we love?

This Challenge is sponsored by the Institute of Global Health Innovation at Imperial College London.

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  The awards will be paid to the best submission(s) as solely determined by the Seeker. The total payout will be $5,000, with at least one award being no smaller than $3,000 and no award being smaller than $1,000.
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker.  Rather, by submitting a proposal, the Solvers grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submitted a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.

What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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