The world population is estimated to reach 9 billion people by 2050. To sustain global growth, we must find ways to provide food, water, and energy for this population. Meeting the world’s demand for food will involve an increase in animal production, which in turn will elevate the consumption of feed supplements. The Seeker desires approaches to identify novel sources of trace minerals for use in livestock supplementation.
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
With the global population expansion, comes a rapidly growing demand for livestock products, particularly in developing countries. The agricultural industry has seen a substantial increase in livestock production over the past 50 years. For example, beef production has more than doubled, whereas chicken meat production has risen almost 10-fold. Animals need trace minerals to support normal health, growth, and development. Therefore, the Seeker wishes to identify novel recycled or renewable sources of trace minerals for livestock supplementation.
This is an Ideation Challenge, which has the following unique features:
Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on October 20, 2014. Late submissions will not be considered.
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submit a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.