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Challenge New Augmented Reality Solutions for the Energy Market

New Augmented Reality Solutions for the Energy Market

STATUS: Awarded
Posted: Oct 31 2018
Challenge ID: 9934137
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Enel is seeking creative ideas and opportunities that leverage Augmented Reality technology to add value to its current business by enhancing the residential user experience.

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.


Augmented Reality (AR) allows users to view their environment differently by integrating digital content with the real world. One advantage of AR is that it can be accessed on a mobile device, allowing customers to use this technology in the palm of their hand. Many industries now recognize that strategic implementation of AR not only enhances the customer experience, but also streamlines business operations. As a global pioneering utility company, Enel is seeking creative and effective approaches to leverage AR technology to bring added value to their residential customers and overall business. Submissions will include a detailed description of the proposed concept and any supporting information with regards to its feasibility and economics.

This Challenge provides contribution to the following SDGs:

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For questions about the challenge and your proposal you can contact

This is an Ideation Challenge, which has the following unique features:

  • There is a guaranteed award.  Two awards will be paid to the best submissions as solely determined by the Seeker. The total payout will be $20,000, with $5,000 for the best idea and $15,000 for the best project. (A project is defined as a concept with demonstrated value.) The winners will be recognized at an Enel Innovation Hub in Italy. Awardees may be given the opportunity to pitch their solutions at the event.
  • The Solvers are not required to transfer exclusive intellectual property rights to the Seeker. Rather, by submitting a proposal, the Solver grants to the Seeker a royalty-free, perpetual, and non-exclusive license to use any information included in this proposal, including for promotional purposes.

Submissions to this Challenge must be received by 11:59 PM (Central European Time) on December 20, 2018.

Late submissions will not be considered.

After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submit a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.


Enel is a multinational energy company and one of the world’s leading integrated electricity and gas operators. Enel works in 34 countries across 5 continents, generating energy with a net installed capacity of more than 86 GW, selling gas and distributing electricity across a network spanning approximately 2.2 million km.

With almost 71 million end users around the world, Enel has the biggest customer base among its European competitors, and it is one of Europe’s leading energy companies by installed capacity and reported EBITDA. The Enel Group is made up of nearly 70,000 people from around the world whose brilliant work is based on our values of Responsibility, Innovation, Trust and Proactivity.

Enel is dedicated to creating innovative solutions that meet society’s changing needs. Through its crowdsourcing platform, the company connects people and ideas from across the world, encouraging anyone to propose sustainable innovation projects and solutions that help develop local communities.

Enel is also committed to helping to achieve four of the 17 UN Sustainable Development Goals (SDGs):

7 – Access to affordable and clean energy

4 – Support for quality education

8 – Contributing to socio-economic development in the communities in which Enel operates

13 – The fight against climate change

What is InnoCentive?
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.

What is an InnoCentive Ideation™ Challenge?

An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.

In an Ideation™ Challenge, Solvers may:

  • Submit ideas of their own
  • Submit third party information that they have the right to use and further the authority to convey that right and the right to use and develop derivative works to Seekers
  • Submit information considered in the public domain without any limitations on use

Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.

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