Volkswagen is looking for novel ideas and concepts to incentivize drivers to share diagnostic and car usage data from their cars in order to improve quality assurance and the customer experience. Solutions can be wide-ranging and may include, but are not limited to, new services, app functions, features, or additional digital services around the car that can add value for customers and/or be fun for drivers.
This is an Ideation Challenge with a guaranteed award for at least one submitted solution.
Leveraging data to provide better quality control and improve services has become a key theme for the automotive industry. Volkswagen would like to take a step further to use data science to drive quality improvements. One critical requirement to obtain data is customers’ willingness to share their diagnostic and usage data. Thus, the Seeker is looking for novel ideas and concepts to incentivize customers to grant permission to access diagnostic and car usage data in their cars.
Solutions should be based on these diagnostic and car usage data elements but may also utilize additional data (for example, data collected from vehicles or data obtainable from a user’s smartphone) in order to provide attractive services, features/app functions, or additional digital services around the car that can add value for customers and/or be fun for drivers. Solvers should also take current Volkswagen Connect app functions into consideration so as to not duplicate already available features.
This is an Ideation Challenge, which has the following unique features:
Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on June 3, 2019. Late submissions will not be considered.
After the Challenge deadline, the Seeker will complete the review process and make a decision with regards to the Winning Solution(s). All Solvers that submit a proposal will be notified on the status of their submissions; however, no detailed evaluation of individual submissions will be provided.
This is an external Challenge only. Employees of the Volkswagen Group and its subsidiaries are ineligible to participate or receive awards for this Challenge.
ABOUT THE SEEKER
The Volkswagen Group, with Headquarters in Wolfsburg, is one of the leading car manufacturers worldwide and the largest car producer in Europe. Currently, 12 brands from 7 countries belong to the company: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
Volkswagen is positioned as a highly innovative and future-oriented company on the automotive market and is currently vigorously driving its electric offensive. The company is gearing towards the next generation of electric vehicles in Europe, Asia and its U.S. plant in Chattanooga. Over the next few years, the brand will be launching over 20 fully electric models, and by 2025 the Volkswagen brand plans to sell at least 1 million electric cars per year across the globe with the ultimate goal of making fully-connected electric cars accessible to as many people as possible.
Given the strong focus on e-mobility, having access to diagnostic and usage data from electric vehicles is important to ensure quality assurance and improve customer experience.
What is an InnoCentive Ideation™ Challenge?
An InnoCentive Ideation™ Challenge is a broad question formulated to obtain access to new ideas, similar to a global brainstorm for producing a breakthrough idea or market survey which may include ideas for a new product line, a new commercial application for a current product, or even a viral marketing idea to recruit new customers. Ideation™ Challenge submissions are typically about two written pages, and Seekers receive a non-exclusive, perpetual license to use all submissions.
In an Ideation™ Challenge, Solvers may:
Solvers should not reveal any confidential information in their submissions. Often the Ideation™ Challenge will be followed by one or more of the other three Challenge types to further develop the ideas and gain Intellectual Property protection when the concept has been well-defined.