BioPharma Learns From Marvel, Begins Real Life Search For “X-Men”

Xconomy LogoBiopharma employees read, as you might expect, a wide spectrum of scientific journals and trade publications. What might be surprising is that their reading lists appear to have expanded recently to include classic Marvel comics. What’s led me to this conclusion? The Belgian pharmaceutical company UCB has sponsored an Innovation Challenge on the InnoCentive Website with a goal to “identify individuals, families, groups or communities who possess rare phenotypes – for example people who possess great self-healing abilities, incredible memory or who are protected from disease.”

http://www.xconomy.com/seattle/2014/04/30/biopharma-learns-from-marvel-begins-real-life-search-for-x-men/

2017-01-12T14:00:26+00:00