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Request for Proposal (RFP): Go-To-Market Strategy Evaluation and Reporting

11 Submissions
Challenge closed

Challenge overview

OVERVIEW

We're seeking an experienced Go-to-Market (GTM) Strategy Specialist to develop and execute a comprehensive market entry strategy for an established enterprise solutions provider.

TIMEFRAME

The application stage is open from 28 November to 7 December (midnight EST). Please begin submitting solutions immediately as assessments of candidates will begin as soon as submissions are received.

Shortlisted candidates will be provided with more detailed information about the project scope once selected

Initial candidate evaluation begins on 7 December and will be completed by 11 December (midnight EST). Following this the goal is to have 3-5 candidates for proposal submission.

A final candidate will be selected by 23 December.

QUALIFICATIONS & EXPERIENCE

  • Experience in GTM strategy development for enterprise/B2B solutions
  • Proven track record of successful market entry strategies for complex technology solutions
  • Deep understanding of enterprise sales cycles and decision-making processes
  • Experience in market segmentation, positioning, and competitive analysis
  • Strong background in enterprise technology sector

YOUR SUBMISSION

Please provide (preliminary proposal & general qualifications, which could be elaborated upon later):

  1. A brief overview of your most relevant GTM experience (max 500 words)
  2. Two case studies demonstrating successful enterprise GTM strategies you've led
  3. Your methodology for approaching GTM strategy development
  4. Your relevant industry certifications and qualifications

PROCESS

Shortlisted candidates will receive a comprehensive project brief and scope. At this stage, we're focused on identifying candidates with the right expertise and track record.

CONFIDENTIALITY

This project is for a confidential client. All submissions will be treated with strict confidence.

NEXT STEPS

Selected candidates will be invited to a detailed briefing session and asked to submit a formal proposal which must include:

  • GTM approach aligns with long-term market trends, customer demand, along with innovation, transformation and change priorities.
  • Recommend adjustments to focus, prioritization, or resources to enhance alignment with growth opportunities.
  • Board-level reporting - deliver a concise, actionable report synthesizing findings and recommendations for a Board of Directors.

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