NEW YORK, NY. February 16, 2011. The Economist and InnoCentive, Inc. today announced the fourth Challenge in The Economist’s Ideas Economy Conference Series. The new Challenge asks participants to create new and original business models that enable the development of a healthcare information economy for the benefit of patients, caregivers and manufacturers of healthcare products. The Solver with the winning solution will receive an award of $10,000 USD, and will be invited to participate in The Economist’s Ideas Economy: Information event in June, 2011. The Challenge, which runs from February 4th through March 16th, is open to The Economist’s global community of readers, InnoCentive’s Open Innovation community, and the rest of the world.

With the explosion of data collection tools and diagnostic technologies developed over the last several decades, experts agree that an enormous opportunity exists to change the way healthcare is managed, delivered and improved. The new healthcare information economy will necessitate the ability to share, aggregate and learn from healthcare outcomes, while protecting patient privacy. Solvers are asked to submit a plan for a new model of innovation in healthcare that is viable, with potentially hundreds of millions of customers, and scalable, based on reasonable assumptions of the future of healthcare.

“The way in which healthcare information is shared is going to be transformed over the next few years,” said Vijay Vaitheeswaran, global correspondent for The Economist. “This Challenge will showcase creative solutions that will ultimately benefit patients, caregivers, health care providers and manufacturers.”

“This Challenge is intended to bring forward the thoughts and ideas of visionary thinkers, which we have in abundance in both our Solver Network and in The Economist community,” said InnoCentive CEO Dwayne Spradlin. “We believe that the winner’s ideas will be valuable to some very influential people. This solution has the potential of shaping the future of the healthcare industry.”

About The Economist (
Edited in London since 1843, The Economist is a weekly international news and business publication offering clear reporting, commentary and analysis on world politics, business, finance, science, technology, culture, society, media and the arts. The Economist has a North American circulation of 813,000, a global circulation of more than 1.4 million and 4 million monthly unique visitors at The Economist online. Because of its international editorial perspective, it is read by more of the world’s political and business leaders than any other magazine.

About the Ideas Economy Event Series
New in 2010 is the Ideas Economy event series. It will bring together journalists from The Economist with top thinkers from around the world to discuss and debate the most important ideas of our time; Innovation, Intelligent Infrastructure and Human Potential, and other issues. The inaugural event, “Innovation: Fresh thinking for the ideas economy,” was held in Berkeley, Calif. on March 23 and 24, 2010. For more information about Economist conferences and the Ideas Economy series, visit

About InnoCentive, Inc.
InnoCentive is the global leader in Challenge Driven Innovation that bridges the gap between great ideas and actual solutions to drive measureable results. Recognized as an open innovation and crowdsourcing pioneer, InnoCentive’s proven methodology, expanding global network of creative and passionate problem solvers, and cloud-based technology platform enable organizations to tap all potential sources of innovation – employees, customers, partners, and InnoCentive’s unmatched Global Solver Community – to accelerate their pace of innovation and evolve into true Challenge Driven Enterprises. Leading commercial, public sector, and non-profit organizations such as Eli Lilly, Medtronic, NASA,, Procter & Gamble, Roche, Rockefeller Foundation, and The Economist partner with InnoCentive to help them solve their most pressing problems and challenges. For more information, visit

For more information contact:
Amy Jaick
Communications Manager, The Economist

Connie French
InnoCentive Marketing Director